![]() This is done through research, not by guessing. Second, it’s important to understand the digital customer experience and to map the customer journey. It is also essential to get the management to support and actively lead the transformation with a vision that creates a sense of urgency. The company’s overall vision is rarely clear enough. What do companies that succeed in digital transformation have in common?įirst, they have a transformative vision that clearly explains what the digital transformation will lead to and why it is important to the company, the customers and the employees. What we (Altimeter) has boiled it down to is the following: The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.* “ “We know that digital transformation means different things to different people and organizations, but in general it is about adapting to be relevant to customers and to be a leader in the digital economy. How do you define digital transformation? Try to imagine how you would act … if you were a startup. Content provider: DigJourney, interview made by Joakim Jansson. What: Among other things, Brian Solis 5 best tips for companies in transformation. ![]() His latest bok is X: The Experience Where Business Meets Design. Either through his writing, as a keynote speaker at big events or as a principal analyst at the company Altimeter Group. Who: Brian Solis has tremendous passion for digital transformation and chances are you’ve come across him in this context a number of times. ![]()
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